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No code success story: a viral overnight success and a surprising API bill (Formulabot)

Last updated

January 30, 2025

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Linkis a great example of something

When you're a solopreneur looking to validate a startup idea or get an MVP off the ground quickly, no-code tools can be a game-changer. Just ask David Bressler, the founder of Formula Bot (formerly Excel Formula Bot), who built a viral web application over a weekend using no-code tools like Bubble. In this latest case study of no code success stories, we'll dive into David's inspiring journey and uncover the secrets behind his remarkable success.

David Bressler's No-Code Success Story

After working in analytics in the corporate and agency world, David was inspired to build something of his own. While on paternity leave, he spent a weekend building a single-page web application called Excel Formula Bot using no-code tools. The app allowed users to input a problem they were having in Excel and receive the formula to solve that problem.

David built the front-end and back-end of the app entirely using Bubble, integrating Stripe for payments and SendinBlue for emails. Without writing a single line of code, he had a functional product ready to test the market.

The Viral Reddit Post That Changed Everything

After building the initial version of Excel Formula Bot, David shared it on Reddit. The next day, he woke up to a shocking discovery - 100,000 people had visited his website overnight. The idea was validated in a big way, but the unexpected traffic also led to a surprise bill of $4,000-$5,000 in API costs.

David had to act fast to capitalize on the viral success and make the project financially sustainable. He implemented a pricing plan, and in the first three months, the app generated $30,000 in revenue.

The Tools Behind Formula Bot's Success

David's no-code stack was lean and cost-effective:

  • Bubble for front-end and back-end development ($25/month)
  • Stripe for payment processing
  • SendinBlue for email automation
  • Domain name ($10)

With minimal upfront investment, David validated his idea and generated significant income, demonstrating the power of no-code tools for startup validation.

Growing and Evolving Formula Bot

Since the initial launch, David has rebranded Excel Formula Bot to Formula Bot, constantly updating and adding new features to the platform. The free plan has been a key driver of viral growth, as productivity hackers love sharing the tool on sites like Reddit, TikTok, Instagram, and Twitter.

David spends only 10% of his time on marketing, primarily interacting with users on social media. The rest of his time is dedicated to building out new features and improving the product.

Lessons from David Bressler's No-Code Success Story

David's journey offers valuable insights for aspiring solopreneurs:

  1. Focus on solving real problems for users
  2. Leverage communities and friends for support and feedback
  3. Adapt quickly to unexpected challenges and opportunities
  4. Utilize no-code tools to validate ideas and build MVPs quickly and cost-effectively

Formula Bot's success demonstrates the potential for solopreneurs to build thriving startups using no-code tools, even with minimal marketing efforts, when the product genuinely solves a problem for users.

Want to learn how to build your own web applications, mobile apps, and automations without coding? Join No Code MBA and access our comprehensive tutorials and supportive community. It's time to bring your ideas to life!

FAQ (Frequently Asked Questions)

What no-code tools did David Bressler use to build Formula Bot?

David used Bubble for front-end and back-end development, Stripe for payment processing, and SendinBlue for email automation.

How much revenue did Formula Bot generate in the first three months?

In the first three months after implementing a pricing plan, Formula Bot generated $30,000 in revenue.

How much time does David spend on marketing Formula Bot?

David spends only 10% of his time on marketing, primarily interacting with users on social media. The rest of his time is dedicated to improving the product and adding new features.

What lessons can aspiring solopreneurs learn from David Bressler's success story?

Key lessons include focusing on solving real problems for users, leveraging communities and friends for support, adapting quickly to challenges and opportunities, and utilizing no-code tools to validate ideas and build MVPs cost-effectively.

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Unlock premium step-by-step tutorials building real apps and websites
Easy to follow tutorials broken down into lessons between 2 to 20 minutes
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Access all of this with No-Code MBA Unlimited
Unlock premium step-by-step tutorials building real apps and websites
Easy to follow tutorials broken down into lessons between 2 to 20 minutes
Get access to the community to share what you're building, ask questions, and get support if you're stuck
Friendly Tip!
Companies often reimburse No Code MBA memberships. Here's an email template to send to your manager.