If you have a Carrd website or you're thinking about using Carrd or a similar website builder, then it's crucial that you optimize this website so that you get the results you want.

A lot of people, when they start off building a website, let's say for an app sales page, miss key elements that are going to set them up for long-term success. In this video, we're going to go over how to optimize your Carrd website or a similar website for results:

This is incredibly important because a lot of this is low-hanging fruit that makes massive changes to the end results. If your website is converting at a low rate, it doesn't matter how much traffic you throw at it - you're still not going to get the results you want.

Whereas if you can optimize your website with what we cover in this post, then the traffic you send to your website is going to go much further. Let's dive in.

Design a Clear User Path for Your Carrd Landing Page

On your landing page, you want to have a clear path for the first-time user and lead them into taking action. Here's how:

• Start with a benefit-driven headline. Focus on the benefits, not the features.
• Have a supporting statement with more benefits.
• Include some text where you talk about the problem people are having and the solution you offer.
• End with a clear call-to-action button, like "Sign Up Now" or "Get Started".

The general idea is to have a minimal design. You're not setting up for people just to browse your website. Instead, you're getting them to take action.

Optimize Your Carrd Website for Mobile Users

60% of people who visit websites do so on a phone. This means we have to optimize our website for mobile users.

Carrd does this automatically, but it doesn't always get it right. Make sure to review the mobile layout and sizing, and adjust as needed so that key elements are visible without scrolling.

Enhance Your Carrd Website's Professionalism and SEO

A few key things will enhance your Carrd website's professionalism and SEO:

• Set up a custom domain for your Carrd website. Instead of something.carrd.co, you'll have yourdomain.com which looks much more professional.
• Integrate testimonials and social proof using tools like Sender. Adding social proof to your website makes a massive difference in credibility and conversions.
• Implement SEO techniques for better search rankings:
  • Add Google Analytics tracking
  • Optimize your meta tags
  • Make sure your images have optimized file sizes so they load quickly

Strategically Place Call-to-Action Buttons

It's important to make it easy for users to take action on your Carrd website. Include call-to-action buttons:

• At the end of sections
• At the bottom of the page
• Anywhere it makes sense for the user journey

Customize the button text to guide users to the next step, whether that's signing up, buying now, or something else.

Those are key tips to help you optimize your Carrd website to get the results you are after. Want to learn more? Check out our full review on the Carrd platform and our Carrd optimization video playlist.

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FAQ (Frequently Asked Questions)

Can I use a custom domain with Carrd?

Yes, you can connect a custom domain to your Carrd website. You'll need a Carrd Pro account, which at the time of this writing is only $19 per year and includes free SSL.

How can I add testimonials and social proof to my Carrd site?

Tools like Sender make it easy to collect and beautifully display testimonials on your Carrd website. You can also manually add testimonials using Carrd's text and image elements.

Is Carrd good for SEO?

Carrd has basic SEO features like the ability to set meta titles/descriptions and add alt text to images. Because Carrd sites are lightweight, they tend to load very quickly which is good for SEO. However, for more advanced SEO control, you may want to use a more comprehensive website builder like Webflow.

Can I add an email signup form to my Carrd landing page?

Yes, Carrd integrates with popular email marketing platforms like Mailchimp, ConvertKit, and more. You can easily add an email signup form to your Carrd page to start growing your list.