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Make's biggest competitor is Zapier, and vice-versa. Both are great tools, and I use both depending on the use-case.
I find Zapier easier to use, so for simple automations I tend to use Zapier.
Zapier also has more integrations, so I'll use Zapier if the app I'm looking for isn't integrated with Make.
In general, Make is more powerful and less expensive, so I recommend people start with Zapier, and move over to Make when they are ready for something more powerful but with a higher learning curve.
Retool is a fantastic tool for building internal apps at your business.
Where Retool really shines is allowing non-technical people to build apps that interact with a live database without needing to use developers.
Retool is the best tool for this use-case.
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