What's your personal background? What motivated you to start your own company?

‍I was born in Romania, about 20 years ago. I first started learning about technology and computers at the age of 7 and I was fascinated by them. Around the age of 11, things got more interesting, publishing my first website and learning about Apple Computer history. From that point on, it was really clear what I wanted to do, build innovative technologies.

WiredVibe was started to solve some of my problems, lack of focus, and proper task management. Based on my research, the concept of binaural beats seemed to help, but few studies have proven the expected results from listening to them. This planted the seed in my mind of building a music platform with an actual scientific process behind creating the tracks.

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What no-code tools did you use to build WiredVibe and what purpose did each play in the final product?

‍We have used tools like Webflow for building the minimum viable product, as well as Memberstack for the membership system, and Elfsight for the music player widget. Today, the product is much more complex, having a dedicated web development team for this.

What were the initial costs to get WiredVibe off the ground?

Initially the cost was very low when WiredVibe was just a small project. I would say the initial MVP stage cost me about $500.

What was the process of building your product from idea to launching?

I started with this idea by myself, putting up the first landing page in August of 2019. From this I understood that there is demand, a few hundred people signed up for the newsletter.

From that moment there is a long pause, starting to do some research and finding out that it's more complicated than it seems. All in all, I never gave up on the idea and started playing around with ways to implement it again in the summer of 2020. In that fall, after moving to London to pursue my studies, I decided to go full-time on this project.

In a few months, I was joined by my co-founder in this journey. We started working on the web platform, audio engineering, and marketing.

It was a lot of hard work to get this up and running, but by the end of May 2021, we had a working prototype, and we were approached by companies like Abbey Road Studios and Universal Music, for a potential partnership. All this confirmation gave us the power to move forward.

In the past summer, we have expanded to a team of 7, consolidated the web platform, and began interacting with potential clients.

At this moment, we are proud to say that WiredVibe is on track with its goals, having a research paper in the works at London South Bank University, as well as an important number of members and clients, such as engineers from Uber, Google. Brands like Starbucks and different co-working spaces are also integrating our solution in some of their locations.

How do you attract customers?

The majority of our customers come from online communities such as ProductHunt, Indiehackers, and similar others. In terms of B2B clients, we use LinkedIn for outreach and word of mouth mostly.

What are the biggest challenges you've overcome building WiredVibe?

One of our biggest challenges was coming up with the right formula for creating tracks that actually make you focus more than any other type of music.

What's your advice for non-technical people who want to start a company?

If you have an idea that you can't stop thinking about, have the courage to start working on it, and you will never regret it. Things come together as you work towards your goal.

What are your future plans for WiredVibe?

Our current goal is to help as many people as possible to get more work done using the power of neuroscience-based music. We are firm believers in improving the sound environment, making spaces more intelligent and open to everyone.

How do you think the rise of no-code tools will impact entrepreneurship?

I believe the rise of no-code is something natural, that will enable more people to pursue their dreams and ideas, thus making our lives way better.