


Airtable is similar to using Google Sheets, but more structured and includes lots of features to help with productivity.
Some examples of use-cases areas a CRM for leads, a content planning tool, and a project management tool.
Another great use is as a database for a complex Webflow site. You can use Airtable as the database for your site, and use Zapier or PowerImporter to sync your Airtable database to your Webflow database.
Make's biggest competitor is Zapier, and vice-versa. Both are great tools, and I use both depending on the use-case.
I find Zapier easier to use, so for simple automations I tend to use Zapier.
Zapier also has more integrations, so I'll use Zapier if the app I'm looking for isn't integrated with Make.
In general, Make is more powerful and less expensive, so I recommend people start with Zapier, and move over to Make when they are ready for something more powerful but with a higher learning curve.