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Coda is a great tool for working collaboratively with your team, as well as for building automations for internal processes.
It has a much easier learning curve than something like Retool, but is less powerful and connects to less data sources.
It also has somewhat similar functionality to Airtable, but is less optimized for large data sets (10K+ rows).
Where I'd recommend Coda is to replace Google Sheets and Google Docs as much as possible, and build lightweight automation for internal processes.
Make's biggest competitor is Zapier, and vice-versa. Both are great tools, and I use both depending on the use-case.
I find Zapier easier to use, so for simple automations I tend to use Zapier.
Zapier also has more integrations, so I'll use Zapier if the app I'm looking for isn't integrated with Make.
In general, Make is more powerful and less expensive, so I recommend people start with Zapier, and move over to Make when they are ready for something more powerful but with a higher learning curve.
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