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Squarespace is a good option for simple business websites (imagine a 5 page website for a doctor's office). It's a nice sweet spot between easy to use and functional website.
For higher quality websites with more customization and a CMS, I'd go for Webflow. The benefit of Squarespace over Webflow is Squarespace is easier to use.
For simpler websites and landing pages I'd go with Umso or Carrd because they are even easier to use.
Since Zapier and Make are so similar, all the recommendations from Make's section apply here!
In general, Zapier is easier to use and has more integrations, but is more expensive.
Make is more powerful, has less integrations and is less expensive.
I recommend people start with Zapier, and move over to Make when they are ready for something more powerful but with a higher learning curve.
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